LATEST INTERVIEWS
The bitterness and cynicism of the untalented
The ones with zero self-awareness and who offer only disparaging critique of the latest creative work.
Give it a year and you’ll be advising the United Nations
Juiced up on my own self-importance, I had an air of invincibility. I was untouchable.
Good ideas are worthless until you make them real
It’s also a reminder to keep the “what if…?” spirit alive that tends to come more naturally in our youth.
Fighting the ‘prove branding works’ brigade
The thing that angers me as a planner is having to spend so much of my time justifying why people should invest money in their brand.
Spending too much time in burnout city
I've always worked in startups, and the "we're a family with a higher mission" attitude often leads to a lack of personal life and a complete lack of balance.
Marketing managers who can’t use Excel
My advice for anyone who is employed would be to remember it’s not your business. You shouldn’t be expected to care as much as the person who owns it.
Best of NWB
The mother of all mistakes
There’s no other single thing that’s had as significant and negative an impact on my career as having children.
CEOs called Elizabeth, risky strategies, and how to get lucky
Luck plays such a significant role in so many successes, yet it seems somehow disingenuous or deceitful, so we look for rational reasons instead.
A death-threat-inducing fuck up, and adlands obsession with ‘why’
Biggest fuck up?
Over the last 15 years, there’s been...
Brave advertising and where being a creative goofball can take you
Someone along the line becomes afraid of making a statement; afraid of being too ‘out there’; afraid of upsetting their boss.
Poisoned partnerships, being the wrong age, and how you can have it all
Slow down, you're going to have a very long life, and you will work till you are at least 70. You don't have to work full pelt for nearly fifty years.
Echo chambers and LinkedIn police
My biggest fuck up was growing up thinking that being older or being in senior management meant that you knew what you were talking about.
How not to be an arrogant prick
Lessons learned: don’t be an arrogant prick, never show off, engage brain before mouth, and ALWAYS have empathy and respect for others.
You say it best when you say nothing at all
I forgave him and learned my lesson long ago. I don’t know if he ever did. We haven’t spoken in twenty years.
Giving zero fucks

This supposed imposter syndrome isn’t a result of your fragile brain, it’s the structural toxicity of many managers and work environments.
Change Your Life by Understanding Yourself
When it comes to truly changing your life, I think most people should avoid "prescriptions" in books, podcasts, and even articles like these!
The Contrepreneur
THE self-appointed, uninspirational, backwards thinking "leader" currently influencing thousands of below-average people
Confessions of a HR Professional
I spent too long ensuring that the captains of the industry got free rein, encouraging toxic cultures.
Mental illness and new beginnings
At the age of 39 after developing severe depression, I realised I had been aiming for the wrong career goal.
Learning about self worth in Weston-Super-Mare
He wanted me to be in the office every day because of his apparent insecurity and need to be overly controlling.
Losing your corporate innocence
That moment marked the end of my innocence in the corporate world. It marked the end of loyalty, the end of trust, and the end of my youth.
I’m a materialistic, ambitious, status-craving idiot
We don’t think about this stuff because it’s bloody scary. It’s hard. It’s embarrassing. It’s a bit hippy, it makes us feel vulnerable.
Taking business lessons from Sylvester Stallone
Being punched in the face repeatedly by a man twice your size is great motivation to get your act together.
Hot right now
If I could offer you only one tip for the future, sunscreen would be it
We need to learn how to respond, rather than react to other people online.
Reducing your reliance on devices and social media

I was summoned to London to see the sales director. I knew I hadn’t royally screwed up, but when you’re dealing with a hairdryer of a human, you never know.
Lazy phrasing can hurt others
Seeking to be inclusive and politically correct is a good thing in business and shouldn't be seen as a weakness
The reality of a terrible job move
The business values were a world away from mine. A quick chat with a recruiter would have warned me off.
Confessions of a HR Professional

I spent too long ensuring that the captains of the industry got free rein, encouraging toxic cultures.
Run your career like its own business
This thinking change has propelled me forward more in 6 months than the previous 6 years.
A death-threat-inducing fuck up, and adlands obsession with ‘why’

Biggest fuck up?
Over the last 15 years, there’s been...
The “good enough” people are dangerous
I remember his opening line, “what makes you think you can get away with that with me?” I had become the person I wanted to destroy.
Agency life
Looking down on job hoppers
Don’t cram your to-do list! Half of it is lower priority crap anyway. Do fewer things well rather than loads of tasks half-arsed.
The perils of pleasing everyone
I had massive anxiety that everything else I was doing at work was shit. The biggest thing I learned was to make a decision early and stick to it.
The marketing industry’s no barrier to entry and why you should be choosy with clients
The sheer amount of blagging and bullshit in the digital marketing world has been pissing me off on a daily basis for nearly 20 years.
How not to be an arrogant prick
Lessons learned: don’t be an arrogant prick, never show off, engage brain before mouth, and ALWAYS have empathy and respect for others.
Brave advertising and where being a creative goofball can take you
Someone along the line becomes afraid of making a statement; afraid of being too ‘out there’; afraid of upsetting their boss.
Poisoned partnerships, being the wrong age, and how you can have it all
Slow down, you're going to have a very long life, and you will work till you are at least 70. You don't have to work full pelt for nearly fifty years.
Losing respect, unethical advertising and the wisdom of age
I would like to see more media owners taking a stronger stand on whom they’re affiliated with through their advertisers.
A death-threat-inducing fuck up, and adlands obsession with ‘why’
Biggest fuck up?
Over the last 15 years, there’s been plenty of moments that – at the time – looked like Mr Fuck Up had...
Accidental texts, performance miscalculations and what you should never apologise for
I was lucky to have a client who was both forgiving, and receptive. I learned from this experience to never ever badmouth or underestimate a client.