LATEST INTERVIEWS
Staying in the shadows
We worked so hard to stay behind the scenes that only businesses knew about us - not the consumers or fans. We wanted to avoid that kind of attention.
Don’t assume your manager has your back
I didn’t realize it at first, but she wasn’t a fan of PR – or me. My first hint was that she decided that me and a selection of others in the department should do a 360 review. That would be fine, but it wasn’t part of the company’s review policy.
Is work making you sick?
I found myself having to compete against agency peers on client teams and was often excluded from internal client meetings. This was not what I expected from the ‘pitch’, and I noticed other, more junior staff, being treated in the same way.
Tell AI to take a hike
Biggest fuck up
As a self-published author, my biggest marketing/advertising...
Just Do The Damn Thing, Mindfully©
As a naturally anxious and introverted person, I used to say no to pretty much everything and I really felt like it held me back.
This shit is for dinosaurs
I came in with guns blazing about their "old approach" to marketing—TV & Radio ads, billboards—I thought all that shit was for dinosaurs
Best of NWB
The mother of all mistakes
There’s no other single thing that’s had as significant and negative an impact on my career as having children.
CEOs called Elizabeth, risky strategies, and how to get lucky
Luck plays such a significant role in so many successes, yet it seems somehow disingenuous or deceitful, so we look for rational reasons instead.
A death-threat-inducing fuck up, and adlands obsession with ‘why’
Biggest fuck up?
Over the last 15 years, there’s been...
Brave advertising and where being a creative goofball can take you
Someone along the line becomes afraid of making a statement; afraid of being too ‘out there’; afraid of upsetting their boss.
Poisoned partnerships, being the wrong age, and how you can have it all
Slow down, you're going to have a very long life, and you will work till you are at least 70. You don't have to work full pelt for nearly fifty years.
Echo chambers and LinkedIn police
My biggest fuck up was growing up thinking that being older or being in senior management meant that you knew what you were talking about.
How not to be an arrogant prick
Lessons learned: don’t be an arrogant prick, never show off, engage brain before mouth, and ALWAYS have empathy and respect for others.
You say it best when you say nothing at all
I forgave him and learned my lesson long ago. I don’t know if he ever did. We haven’t spoken in twenty years.
Giving zero fucks
This supposed imposter syndrome isn’t a result of your fragile brain, it’s the structural toxicity of many managers and work environments.
Change Your Life by Understanding Yourself
When it comes to truly changing your life, I think most people should avoid "prescriptions" in books, podcasts, and even articles like these!
The Contrepreneur
THE self-appointed, uninspirational, backwards thinking "leader" currently influencing thousands of below-average people
Confessions of a HR Professional
I spent too long ensuring that the captains of the industry got free rein, encouraging toxic cultures.
Mental illness and new beginnings
At the age of 39 after developing severe depression, I realised I had been aiming for the wrong career goal.
Learning about self worth in Weston-Super-Mare
He wanted me to be in the office every day because of his apparent insecurity and need to be overly controlling.
Losing your corporate innocence
That moment marked the end of my innocence in the corporate world. It marked the end of loyalty, the end of trust, and the end of my youth.
I’m a materialistic, ambitious, status-craving idiot
We don’t think about this stuff because it’s bloody scary. It’s hard. It’s embarrassing. It’s a bit hippy, it makes us feel vulnerable.
Taking business lessons from Sylvester Stallone
Being punched in the face repeatedly by a man twice your size is great motivation to get your act together.
Hot right now
It took me 10 years to recover my confidence
That job, getting fired, and eighteen months of failing to overcome mediocre work set me and my career back.
Please don’t reach out
I understand the need to talk the same language as your audience but does it really have to come at the cost of our beautiful language?
If I could offer you only one tip for the future, sunscreen would be it
We need to learn how to respond, rather than react to other people online.
Reducing your reliance on devices and social media
I was summoned to London to see the sales director. I knew I hadn’t royally screwed up, but when you’re dealing with a hairdryer of a human, you never know.
Lazy phrasing can hurt others
Seeking to be inclusive and politically correct is a good thing in business and shouldn't be seen as a weakness
All the names above the door were creatives
Before long, we were having secret chats about what a creative agency for the new millennium might look like.
The utterly unemployable entrepreneur
I was very honest with my buyers. I told them I was unstable. Including that, if I was up at 5 am, I was still partying with mates, clients, politicians, and celebrities.