I’ve worked with creatives who’ll spend hours complaining about the brief, the deadline, the account handler, the client, the industry, other creatives and just about everything.
I dream of a world in which people doing creative work are able to suffer only their own internal pain and not be pushed through bureaucracy that causes them additional pain.
Apart from the classic wiping a memory card by accident, I’ve made loads of mistakes. The one I’m about to lay out though is a pivotal moment in my career.