There’s this fallacy among marketers that, even if it’s working, an ad should only be run for a couple of months before audiences will get sick of it.
I worked for a mobile tech start up in San Diego in the early 2000s. This had some rockstar founders and was supposed to be a huge thing. I was part of their round one of hires.
This was our first project for a huge household brand. I saw our hard work closing the deal, and my financial projections disappear in front of my eyes.
If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."