Interviews

AI would be useless back in the “Mad Men” era. It couldn’t do what Don Draper did. No AI could pull off “It’s toasted.”

It’s always great to have a steady supply of work when you’re freelance. If you have someone offering you 20-30 hours of steady work, you’re obviously going to take it.

It’s normal to look at an ambitious goal and feel daunted by the journey ahead. It’s also human to look at people around you and compare how you’re doing.

There’s this fallacy among marketers that, even if it’s working, an ad should only be run for a couple of months before audiences will get sick of it.

Raising money doesn't alleviate pressure. It creates new pressure. It creates literally millions of dollars worth of pressure.

We still have gender and ethnicity pay gaps, and women seem to burn out at a much higher rate.

I worked for a mobile tech start up in San Diego in the early 2000s. This had some rockstar founders and was supposed to be a huge thing. I was part of their round one of hires.

I said something in a fit of frustration that’s been rolling around in my mind ever since: DEI was made for us, but it's killing us.

Hundreds of pounds of gear a week, normalised by the ‘well everyone else is doing it’ narrative. And countless 4 am stop-outs with members of my team, often resulting in carnage at work the next day.

What needs to change is a return to the fundamentals of responsible journalism: thorough research, unbiased reporting, and a commitment to providing readers with meaningful insights.

It acknowledges a bit of humility but also nods to the biggest truth of them all: there are rarely silver bullets.

I was making more than I had dreamed of, but I was tired, unhappy, and resentful of my business. 

I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room. 

By all conventional measures, I was highly successful..but by 2004, I was struggling with addiction to alcohol.

I’m a big believer that work ‘fuck ups’ shouldn’t be impacting your own personal wellbeing, so you should never be going home feeling anxious.

Biggest fuck up My biggest career fuck up was joining a national news brand in 2015 in a role that I wasn’t suited for. I...

I’ve had some projects that have landed with a bang, but nothing close to nuclear. 

That job, getting fired, and eighteen months of failing to overcome mediocre work set me and my career back.

Getting stuck in a career you're not that into, for nearly two decades.

Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.