Tag: Agencies
Interviews
Selling dreams rather than deliverables
Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.
Interviews
Trusting people to run my agency
When I realised that staff had lied, been lazy, and we were losing accounts left, right, and centre, it sent me into a spiral of anger...
Interviews
I thought I was going to have to eat grass
There were times when things did get hairy for me when I had no clients, and I wondered about where the money was going to come from.
Interviews
Heroes and villains
My survival mode is buttfuck ugly. My saviour complex manifested as - most of our people are really shit and can’t do their jobs I need to show them.
Interviews
Fuck milk
This was our first project for a huge household brand. I saw our hard work closing the deal, and my financial projections disappear in front of my eyes.
Interviews
There’s no greater destruction of value than pitching
As a client, you’d rather use sandpaper for loo roll whilst suffering a ferocious bout of stomach flu than sit through an afternoon of agency pitches.
Interviews
True change requires a long hard look in the mirror
People pay lip service to diversity, equity, and inclusion without thinking about intersectionality, anti-racism, anti-casteism, or decolonisation.
Interviews
Opinions are like arseholes, everybody’s got one
If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."
Interviews
Millionaire influencers were selling spades in the gold rush
I should have tried to educate more people about agenda, marketing and seeing through it all to what lies beneath. To make up your own mind.
Interviews
Unbuckle your seatbelt
A little fuck-up on an empty plane that made me question myself led to a startup that’s still going strong nearly 20 years later.
Interviews
Scammers, invisible ad agencies, and being successful before 21
This distorted view made me believe I needed to be successful by 21. Which lead to me taking bigger risks and making a lot of mistakes.
Interviews
Red flags and the toxic topless boss
I'm scared because of what the people in these stories might say and what you might think of me. But putting it out there feels cathartic and unburdening.