Tag: Agencies

I found myself having to compete against agency peers on client teams and was often excluded from internal client meetings. This was not what I expected from the ‘pitch’, and I noticed other, more junior staff, being treated in the same way.

The most useful piece of advice I have heard is "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible" from Seth Godin.

I was very honest with my buyers. I told them I was unstable. Including that, if I was up at 5 am, I was still partying with mates, clients, politicians, and celebrities. 

AI would be useless back in the “Mad Men” era. It couldn’t do what Don Draper did. No AI could pull off “It’s toasted.”

There’s this fallacy among marketers that, even if it’s working, an ad should only be run for a couple of months before audiences will get sick of it.

We still have gender and ethnicity pay gaps, and women seem to burn out at a much higher rate.

I worked for a mobile tech start up in San Diego in the early 2000s. This had some rockstar founders and was supposed to be a huge thing. I was part of their round one of hires.

I was making more than I had dreamed of, but I was tired, unhappy, and resentful of my business. 

I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room. 

By all conventional measures, I was highly successful..but by 2004, I was struggling with addiction to alcohol.

I’ve had some projects that have landed with a bang, but nothing close to nuclear. 

Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.