Tag: Agencies

Interviews

The utterly unemployable entrepreneur 

I was very honest with my buyers. I told them I was unstable. Including that, if I was up at 5 am, I was still partying with mates, clients, politicians, and celebrities. 
Interviews

AI couldn’t match Don Draper

AI would be useless back in the “Mad Men” era. It couldn’t do what Don Draper did. No AI could pull off “It’s toasted.”
Interviews

Good ads wear in, not out

There’s this fallacy among marketers that, even if it’s working, an ad should only be run for a couple of months before audiences will get sick of it.
Interviews

More women should control their own destiny

We still have gender and ethnicity pay gaps, and women seem to burn out at a much higher rate.
Interviews

The road to hell is paved with good intentions

I worked for a mobile tech start up in San Diego in the early 2000s. This had some rockstar founders and was supposed to be a huge thing. I was part of their round one of hires.
Interviews

Growth, no matter what

I was making more than I had dreamed of, but I was tired, unhappy, and resentful of my business. 
Interviews

Holding hands with the agency president

I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room. 
Interviews

Saatchi Kate and Addict Kate

By all conventional measures, I was highly successful..but by 2004, I was struggling with addiction to alcohol.
Interviews

D-list people and upsetting spies

I’ve had some projects that have landed with a bang, but nothing close to nuclear. 
Interviews

Selling dreams rather than deliverables

Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.
Interviews

Trusting people to run my agency

When I realised that staff had lied, been lazy, and we were losing accounts left, right, and centre, it sent me into a spiral of anger...
Interviews

I thought I was going to have to eat grass

There were times when things did get hairy for me when I had no clients, and I wondered about where the money was going to come from.
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