Tag: Marketing

Interviews

Share experiences not advice

It acknowledges a bit of humility but also nods to the biggest truth of them all: there are rarely silver bullets.
Interviews

Everyone thinks they can do marketing

Marketing is so much more than designing something in Canva and posting it on social media.
Interviews

Millionaire influencers were selling spades in the gold rush

I should have tried to educate more people about agenda, marketing and seeing through it all to what lies beneath. To make up your own mind.
Interviews

Marketing managers who can’t use Excel

My advice for anyone who is employed would be to remember it’s not your business. You shouldn’t be expected to care as much as the person who owns it.
Interviews

The marketing industry’s no barrier to entry and why you should be choosy with clients

The sheer amount of blagging and bullshit in the digital marketing world has been pissing me off on a daily basis for nearly 20 years.
Interviews

Climbing the ranks, and how long it takes to become successful

I was managing 9 staff and 250 rental cars with next to no experience, and I was shit at it. I was working ridiculous hours, running myself into the ground and hating life.
Interviews

A death-threat-inducing fuck up, and adlands obsession with ‘why’

Biggest fuck up? Over the last 15 years, there’s been plenty of moments that – at the time – looked like Mr Fuck Up had...
Interviews

Spending a lifetime deciding on a career

I had little to no clue what I wanted to do with myself when I left school. My biggest fuck up is the time it took me to decide on a career.
Interviews

You say it best when you say nothing at all

I forgave him and learned my lesson long ago. I don’t know if he ever did. We haven’t spoken in twenty years.
Interviews

Losing your corporate innocence

That moment marked the end of my innocence in the corporate world. It marked the end of loyalty, the end of trust, and the end of my youth.

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