Tag: Creatives

The more unique you are, the more backlash you get, and that’s how you make a name for yourself.

I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room. 

I’ve had some projects that have landed with a bang, but nothing close to nuclear. 

I sometimes hear from people, “but we’re only hiring the best person for the job,” or “I couldn’t find any diverse talent”, as a reason to have a monoculture in the agency; it's painful.

This distorted view made me believe I needed to be successful by 21. Which lead to me taking bigger risks and making a lot of mistakes.

Before long, we were having secret chats about what a creative agency for the new millennium might look like.

The ones with zero self-awareness and who offer only disparaging critique of the latest creative work.