No Wanky Bollocks

A movement against bullshit in business

Interview with the Head of Marketing at

This week’s interviewee is Bradlie Houldsworth, a multi-channel, marketing professional currently working at full-service digital agency Day-to-day he leads an in-house team of 6 digital marketing specialists within the 40+ staff strong digital agency, providing traditional digital marketing services, digital strategy and consultation with a data-driven and fully analytical approach. are a custom SAS agency who create, develop and market bespoke software for clients nationwide.

1. Biggest Mistake you made in the last year & how you fixed it?

I realised how much of a “yes man” I was. By nature, I am a pleaser and so my natural reaction to most situations or life events is to try and please – however it took me a long time to realise that this wasn’t doing me any favours.

This habit was born out of mainly being worried about losing something – whether it be a client, a team member or someone’s respect. But by being a “yes man” I realised I was actually coming across as untrustworthy and fake, because of the inevitable fact that work or time wasn’t actually able to be given.

This mistake was rubbing off on everyone around me, both at work and at home.

I found it hard to say no and always avoided rocking the boat, yet this was holding me back personally and professionally. So I started to work on:

  • Asking for what I want and being more upfront
  • Stopped apologising all the time
  • Stopped trying to manage, and instead began leading
  • Having more time to myself (buying a £1k mountain bike & new PS4 helped!)

In retrospect, I should have just watched “Yes Man”…

I also learnt something else about myself in 2016 – I thought that working hard meant working a lot, but soon found out that I am just crap at prioritising and I find it hard to multitask. But to be honest, these were quite easy to fix.

2. A lightbulb moment

The phrase “good marketing takes your message from the eyes to the brain, great marketing takes it to the heart” has stuck with me for a long time and continues to influence most suggestions that I or my team make. Using this theory ensured all client campaigns were as emotive and engaging as possible.

A recent lightbulb moment was realising we were overcomplicating a strategy and not actually answering a popular search query with the data we already had. Far faster wins were made by 3 hours of collaborative teamwork.

3. Tip for tomorrow

Trello & Toggl are a winning solution for project/task & time management. Use Toggl like a diary and push clients to use Trello to streamline processes and workflows.

Want to share your advice?
NWB confessional style interviews are posted every Monday from people in the business community. They are not self-promoting, or carefully selected quotes to make you sound good. They are full of useful, actionable insights from experience, not egos or bravado. If you like NWB’s style and have something useful to say, we’d love to interview you. Tweet @nowankybollocks or email katie [at]

2 thoughts on “Interview with the Head of Marketing at

  1. I can related this article to myself. Great advice from Bradlie, we need this platform to share the lessons we have learned in the past has helped us the most in our career. #NOWankyBollocks

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.