Tag: Agencies
Interviews
There’s no greater destruction of value than pitching
As a client, you’d rather use sandpaper for loo roll whilst suffering a ferocious bout of stomach flu than sit through an afternoon of agency pitches.
Interviews
True change requires a long hard look in the mirror
People pay lip service to diversity, equity, and inclusion without thinking about intersectionality, anti-racism, anti-casteism, or decolonisation.
Interviews
Opinions are like arseholes, everybody’s got one
If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."
Interviews
Millionaire influencers were selling spades in the gold rush
I should have tried to educate more people about agenda, marketing and seeing through it all to what lies beneath. To make up your own mind.
Interviews
Unbuckle your seatbelt
A little fuck-up on an empty plane that made me question myself led to a startup that’s still going strong nearly 20 years later.
Interviews
Scammers, invisible ad agencies, and being successful before 21
This distorted view made me believe I needed to be successful by 21. Which lead to me taking bigger risks and making a lot of mistakes.
Interviews
Red flags and the toxic topless boss
I'm scared because of what the people in these stories might say and what you might think of me. But putting it out there feels cathartic and unburdening.
Interviews
All the names above the door were creatives
Before long, we were having secret chats about what a creative agency for the new millennium might look like.
Interviews
The bitterness and cynicism of the untalented
The ones with zero self-awareness and who offer only disparaging critique of the latest creative work.
Interviews
Fighting the ‘prove branding works’ brigade
The thing that angers me as a planner is having to spend so much of my time justifying why people should invest money in their brand.
Interviews
CEOs called Elizabeth, risky strategies, and how to get lucky
Luck plays such a significant role in so many successes, yet it seems somehow disingenuous or deceitful, so we look for rational reasons instead.
Interviews
The marketing industry’s no barrier to entry and why you should be choosy with clients
The sheer amount of blagging and bullshit in the digital marketing world has been pissing me off on a daily basis for nearly 20 years.