Interview with the Owner of the Sunniva Group

Share This Post

Katie Kelly is a B2B Marketing Consultant with 15 years experience and founder of No Wanky Bollocks.

This week’s interviewee is Jodie Stevenson, owner of the Sunniva Group. Sourcer of all things Lending, Commercial, Development, Residential Mortgages, Business Loans, Life Insurance, Protection, Property Sales/Management.

1. Biggest Mistake you made in the last year & how you fixed it?

The line of work I’m in is full of horses. I’ll explain…

You have people who work very hard, stay well under the radar and are impossible to get a hold of, but they always deliver results. I call these Work Horses.

Then you have people who are ALWAYS there to talk to, who go to every single seminar in the UK, who are affiliates for almost everything, who ring you all hours of the day, are constantly able to solve a problem that nobody else can, are full of decades of experience and are very successful – But when push comes to shove, they never actually produce or deliver anything. I call these Show Ponies.

The biggest mistake I made last year was spending 95% of my time dealing with Show Ponies. I was sat looking at the millions of pounds I was going to earn, thinking “any minute now!” through wildly elaborate get-rich-quick schemes that I was absolutely certain were going to work for me, because I’m too smart to fall for a scam.

2. A lightbulb moment

My lightbulb moment was when I realised that I had spent said 95% of my time for 3 months working blindly on these elaborate schemes and producing a great big fat nothing.

I hadn’t spent any money doing any of them, luckily, but I also hadn’t made any money either.

However, with the 5% of my time that I’d spent on boring stuff, my actual profession, I had produced enough to cover myself for those entire 3 months.

“What if you’d spent all that time on the boring stuff?!?!” – My internal father was screaming at me.

I immediately closed down communication with every single leech, stopped committing to any of these projects and ended every useless “friendship” I’d had and focused entirely on the hum drum.

Tip for tomorrow

I guess my tip for tomorrow is to remember that tomorrow is coming. (Also, winter.)

And after tomorrow, there will be another tomorrow, in fact, a shit load more tomorrows and the next thing you know, you’re dead.

So stop fucking about. Make a list of everything you are currently doing and order it as follows:

1. Project Name
2. How much money HAS it made me this year?
3. How much money WILL it make me this year? (Not might, absolutely fact, cheque is in the post money)
4. How much of my time is it taking up? (% of working day no greater than a collective 100%)
5. On a scale of 1-10 how much effort does it take to work on this project?
6. Is it consistent passive money or is it a single lump sum?

Once you’ve done that, sit back, have a brew (or a Cortado or a flat white, if you’re a dickhead) and realise which things you are wasting precious time doing and which things you need to grow up and get on with.

Exciting, fun, risky projects should never take up more than 15% of your working day. Unless you have a guaranteed passive income of 200% of your bills and food (if you do, can I please borrow a tenner and I will pay you back once my jumbo jet restaurant opens next spring, I’ll be a millionaire by then, I promise).


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Bad career moves, social media snake oil and content writing tips

I was literally getting calls from the Group FD who was now running the business, as my wife went into labour.

Interview with the Chairman of Systemagic

This week's interviewee is Martin Spiller Chairman of Systemagic (providing...

Realising your career doesn’t pay

If you're no good with people, read How To Win Friends And Influence People. If you are good with people, read it anyhow. It's dated but pure gold in content.

Mental illness and new beginnings

At the age of 39 after developing severe depression, I realised I had been aiming for the wrong career goal.

Climbing the ranks, and how long it takes to become successful

I was managing 9 staff and 250 rental cars with next to no experience, and I was shit at it. I was working ridiculous hours, running myself into the ground and hating life.

DEI is treated as a trend

I said something in a fit of frustration that’s been rolling around in my mind ever since: DEI was made for us, but it's killing us.