When a sponsor of an award ceremony, also win an award at the event, it gets you thinking… how impartial are awards?
I’ve received a number of emails saying the company I worked for had won an award, where we hadn’t entered. All we had to do was pay to promote our win – an off the shelf award if you will.
Are all awards the same? Is this just in the digital industry? Do clients and peers value awards or treat them with a sense of mistrust?
Are there any awards that are completely impartial with through judging criteria or am I just being a cynic after a few slightly suspect experiences?
Let me know your thoughts.