Are Industry Awards Complete BS?

Share This Post

Katie Kelly is a B2B Marketing Consultant with 8 years experience. Her approach is straight-talking, hard-working and honest. Working with as much passion and dedication to growing your business as you do. You can find out more at www.subjectconsulting.com

When a sponsor of an award ceremony, also win an award at the event, it gets you thinking… how impartial are awards?

https://www.youtube.com/watch?v=8u-dxn8IgQo&feature=youtu.be

I’ve received a number of emails saying the company I worked for had won an award, where we hadn’t entered. All we had to do was pay to promote our win – an off the shelf award if you will.

Are all awards the same? Is this just in the digital industry?  Do clients and peers value awards or treat them with a sense of mistrust?

Are there any awards that are completely impartial with through judging criteria or am I just being a cynic after a few slightly suspect experiences?

Let me know your thoughts.

3 COMMENTS

  1. Awards are, pretty much exclusively, businesses. That is, they either make money buy selling awards, or by you attending the awards ceremony, or through the publicity / authenticity being the overseer of that award will give them. They are rarely out to just award things for the fun of it, or simply because you did a good job.

    There are virtually no awards that actually award anything without some bias. Point me to the last award for anything, ever, where the winner wasn’t present, and you might be pointing me to an honest award – something where someone wins because of what they did, not because they paid to enter.

    Unfortunately, we love awards. They mean nothing. we know they mean nothing. But my word, we covet them. And so we continue to pay those fees, and more and more awards keep on appearing, because ‘award winning’ is ‘award winning’ even if no one knows what the ‘award’ actually is.

    It’s all bollocks. Awards. Events. Conferences. Blogs. They all need to stop. No one cares.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Taking business lessons from Sylvester Stallone

Being punched in the face repeatedly by a man twice your size is great motivation to get your act together.

Measure progress with process, not people

Far too often, I hear people measuring company success by virtue of the number of people they employ.

A guide to navigating the world of effective leadership

Pondering on behaviours that I have seen and sometimes exhibit when it comes to giving feedback, testing ideas and creating solutions, I have discovered how you become a bad leader.

Giving zero fucks

This supposed imposter syndrome isn’t a result of your fragile brain, it’s the structural toxicity of many managers and work environments.

The mother of all mistakes

There’s no other single thing that’s had as significant and negative an impact on my career as having children.

The reality of a terrible job move

The business values were a world away from mine. A quick chat with a recruiter would have warned me off.