Interview with the MD of Tao Digital Marketing

Share This Post

Katie Kelly is a B2B Marketing Consultant with 15 years experience and founder of No Wanky Bollocks.

This weeks interviewee is Matt Tomkin, founder, and MD of Tao Digital Marketing, a digital marketing consultancy based in Bolton, Manchester. Working with SME’s to help build a better online presence.

1. Biggest mistake of your career & how you fixed it?

I like to think I’m a pretty level headed individual, but after several successful years building a small tech company I made the mistake of thinking I knew everything there was to know about business.

I sold my shares in a steady, solid and reliable business I’d built with a business partner over the years and decided I could take on the world of Sportswear manufacturing. Big mistake. I learned some serious lessons.

The main lesson of this story being, complete in-depth research on the market you intend to enter. We never really had the money to compete and should have spotted this before we even started.

2. A lightbulb moment

I guess my lightbulb moment was realising my own worth and value. I think most people start out thinking they need to be ‘competitive’ to succeed and win business.

The day I realised what I was worth, was a game changer. No longer do I compete on price, but am now 100% confident that I am worth every penny and only move from this if It is very much worth it for me and the agency to do so.

3. Tip for tomorrow

Process and procedures first! I’ve now built one successful business and one that has failed. The deciding factor, as I believe it to be, is that the second failed due to being too busy to create the processes and procedures needed for growth.

Without these in place a company can only grow so far, it’s much easier to have these working as you grow rather than trying to retro-fit them into the business when it has grown.

Want to help stop Wanky Bollocks in business?

Support the movement by following NWB on Twitter or Facebook and encourage any other honest, straight talkers who might be interested in following or contributing to NWB to get in touch: [email protected].


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Scammers, invisible ad agencies, and being successful before 21

This distorted view made me believe I needed to be successful by 21. Which lead to me taking bigger risks and making a lot of mistakes.

How not to be an arrogant prick

Lessons learned: don’t be an arrogant prick, never show off, engage brain before mouth, and ALWAYS have empathy and respect for others.

Taking business lessons from Sylvester Stallone

Being punched in the face repeatedly by a man twice your size is great motivation to get your act together.

Interview with the CEO of Dreamr

NOTE: Since this interview was published Mylo Kaye has...

A permanent choice to a temporary problem

I truly believe that decision has led to years of stunted career growth, and I pay that penance every single day.

Blonde PR girl of the week

I get very upset about how PR is portrayed, as glorified spin doctors or the glam, constantly partying consumer PR image.