Tag: Awards
Interviews
Holding hands with the agency president
I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room.
Interviews
All the names above the door were creatives
Before long, we were having secret chats about what a creative agency for the new millennium might look like.
Interviews
Fighting the ‘prove branding works’ brigade
The thing that angers me as a planner is having to spend so much of my time justifying why people should invest money in their brand.