Sales snobbery and comfort zone regrets

Share This Post

Mark Woolaston is the New Business Director at McCann Bristol

Biggest fuck up?

My main regret is not stepping out of my ‘comfort zone’ sooner. I allowed my preconceptions of the working world and the paradigms I had about my own career to manifest as a mindset. The mindset was that only working for a company with significant resources would help me progress in my career.

Part of that mindset was, thinking a move could give me the progression that I craved. It happened on a few occasions where I made the mistake of leaving a role to get the progression that was promised, being met with unrealistic expectations and a lack of support only to be stuck with another thankless task.

How did I fix it? By taking a few risks, moving into sideways roles, going freelance and eventually becoming a business owner. I learned that allowing [mostly unqualified] others dictate how you should do your job will never yield any progress. And NOTHING is more important than your own mental health.

Rant

The vilification of “sales” not only as a role but also as a function. Creative industries are full of immense snobbery about “the S word”.

The irony is sales are generally the ultimate goal. Especially when you work in an industry that is geared towards encouraging people to spend money on stuff. It’s not a dirty job, it’s just very tough.

What’s a sale: the exchange of a commodity for money. Is it evil? No. So, stop the snobbery! Help each other. Support the sales team!

One other thing, I’ve been faced with the highest wankiness; paid-for networking groups. Yep, you know the ones where you pay a fee and get breakfast (which you also pay for). Then you are compelled to recruit more people to do business in this little cult-like group. While they give you homework to encourage business with people in the same puddle-sized fishpond with dead fish floating on top of it.

The procedures and rituals stink of a pyramid scheme. Name badges and forced applause for referring people. Someone, somewhere, is sitting on all of this money, laughing like a video game boss from the 90s.

If you want to network, go to free/sponsored/casual events. Build your own network, run your own events, and add some value. It will take time.    

Useful advice 

Don’t ever be afraid to ask for something you want. You won’t always get a “yes”. But if you don’t ask, the answer will always be “no”.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Interview with the Founder and MD of Milexa

This week’s interviewee is Richard Wilde, Founder and MD of...

A permanent choice to a temporary problem

I truly believe that decision has led to years of stunted career growth, and I pay that penance every single day.

Millionaire influencers were selling spades in the gold rush

I should have tried to educate more people about agenda, marketing and seeing through it all to what lies beneath. To make up your own mind.

Growing a business too fast

We took on a huge studio but it looked daft when there was only two people sat at opposite ends of the room.

There’s no greater destruction of value than pitching

As a client, you’d rather use sandpaper for loo roll whilst suffering a ferocious bout of stomach flu than sit through an afternoon of agency pitches.

Accidental texts, performance miscalculations and what you should never apologise for

I was lucky to have a client who was both forgiving, and receptive. I learned from this experience to never ever badmouth or underestimate a client.