Interview with a Media Consultant

Share This Post

Katie Kelly is a B2B Marketing Consultant with 15 years experience and founder of No Wanky Bollocks.

This week’s interviewee isĀ Fiona Scott, a journalist and media consultant with 30 years’ experience helping business owners and SMEs be more visible. Also, a working journalist in Wiltshire and a producer-director of corporate films, as well as a guest director on the BBC daytime show, Flog It!

1. Biggest Mistake of your career & how you fixed it?

I’ve made loads of mistakes – I really believe your biggest mistake is not to learn from your mistakes. I recently spoke to someone who has had a successful corporate career who said “I don’t do failure’ – that’s wanky bollocks. What that actually means is ‘I don’t acknowledge failure and I blame everyone else’.

One of my first big mistakes as a micro business was to pay out Ā£2k for a website when I didn’t know what I wanted, what I was looking to achieve and it was a glorious waste of money. Did I blame the web guy? No. I blamed myself for not being savvier. I then paid someone to create a Ā£300 blog and it flew. Now I have a website, it cost more, but I’m very clear on it and its future development. If you don’t learn and accept responsibility the mistake is YOU.

2. A lightbulb moment

After losing my job, setting up a small business and setting a modest goal of getting three months’ work in the first year. I got six months’ work.

When that happened I suddenly realised, I could do this – and I could succeed. The fact I was a middle-aged woman in the world of media which tends to write you off when you are female and over 40 was something I then chose to ignore. I looked at those accounts (and I hate finances) and I thought ‘you got this girl’.

3. Tip for tomorrow

My tip for tomorrow is to write a list – not too long – which includes five work tasks, one fun task and time off for doing something you love to do – and ensure the list is completed by bedtime. I work best in the morning so I work hard all morning and tend to go out and about in the afternoon. I need human contact, I’ve learned this about myself and that keeps me happy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Opinions are like arseholes, everybody’s got one

If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."

You say it best when you say nothing at all

I forgave him and learned my lesson long ago. I donā€™t know if he ever did. We havenā€™t spoken in twenty years.

Troublesome hiring, missed Amazon shares, and how to improve your judgment

The most important thing for success is good judgment. But there are very few rules, or best practices, around improving your judgment.

The “good enough” people are dangerous

I remember his opening line, ā€œwhat makes you think you can get away with that with me?ā€ I had become the person I wanted to destroy.

Measure progress with process, not people

Far too often, I hear people measuring company success by virtue of the number of people they employ.

A permanent choice to a temporary problem

I truly believe that decision has led to years of stunted career growth, and I pay that penance every single day.