Interviews

Washing machines

Woke-Washing: The Ad Industry’s Dirty Laundry

Picture of Katie Martell holding a microphone Katie Martell

Beige wallpaper

Beige by Design

Lou Nylander smiling Lou Nylander

Telephone and typewriter

The telephonist and Harry Potter

Gina Hollands smiling Gina Hollands

3 women looking at a laptop

Humans over headcount

Melissa Moddy smiling Melissa Moody

What felt riskier was staying in a system that saw me as a checkbox instead of a leader doing great work.

Collage of images

Trauma bonded

Heather Hurd's face Heather Hurd

On my first day, they told me I should use my standing desk more because maybe then I'd lose weight.

A black and white photo of a women intently listening with her clasped hands resting on her chin.

Don't be interesting. Be interested.

Mike Staffa Mike Staffa

If you walk on stage and say, "Look at me! I'm a wacky space alien with a banjo!" you’ve dumped a pile of crap on your scene partner.

A red neon smiley face

A professional people-pleaser

Rachael Simpson Rachael Simpson

There's a pattern: getting caught up in other people’s hype and mistaking external validation for self-worth.

Baby socks hanging on a washing line

Mum's get sidelined

Helen Gaskell Helen Gaskell

The Talent team told me I had to get experience elsewhere to progress, but I was too scared of being unemployed with a baby.

Photo by Kenny Eliason on Unsplash on two vending machines.

The marketing vending machine

Bethan Vincent Bethan Vincent

I don't think people truly understand what marketing is. There's this mindset we perpetuate that marketing is deterministic.

A persons silhouette

Staying in the shadows

Danielle Neah Amponsah Danielle Neah Amponsah

We worked so hard to stay behind the scenes that only businesses knew about us - not the consumers or fans. We wanted to avoid that kind of attention.

Pinocchio toy with a long nose

Don’t assume your manager has your back

Bob Friedland Bob Friedland

I didn’t realize it at first, but she wasn’t a fan of PR – or me. My first hint was that she decided that me and a selection of others in the department should do a 360 review. That would be fine, but it wasn’t part of the company’s review policy.

woman sitting leaning forehead on knee

Is work making you sick?

Shelley Stuart Shelley Stuart

I found myself having to compete against agency peers on client teams and was often excluded from internal client meetings. This was not what I expected from the ‘pitch’, and I noticed other, more junior staff, being treated in the same way.

Abstract art dark and light blue

Just Do The Damn Thing, Mindfully©

Annie Mai Annie Mai

As a naturally anxious and introverted person, I used to say no to pretty much everything and I really felt like it held me back.

Tyrannosaurus Rex at the Field Museum in Chicago, Illinois.

This shit is for dinosaurs

Jacob Sanders Jacob Sanders

I came in with guns blazing about their "old approach" to marketing—TV & Radio ads, billboards—I thought all that shit was for dinosaurs

A field of yellow tulips with one red flower.

Fitting in is a failure

Natalie Welch Natalie Welch

The most useful piece of advice I have heard is "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible" from Seth Godin.

The letter Z made out of purple glitter with a makeup brush.

Don’t underestimate a GEN-Z woman 

Em Goodier Em Goodier

The more unique you are, the more backlash you get, and that’s how you make a name for yourself.

two women talking while holding drinking glasses

The utterly unemployable entrepreneur 

Angie Moxham Angie Moxham

I was very honest with my buyers. I told them I was unstable. Including that, if I was up at 5 am, I was still partying with mates, clients, politicians, and celebrities. 

colourful padlocks locked to a fence

A permanent choice to a temporary problem

Nick Taylor Nick Taylor

I truly believe that decision has led to years of stunted career growth, and I pay that penance every single day.

Photo of a man wearing a fancy suit and watch, adjusting his tie.

AI couldn't match Don Draper

Jason Patterson Jason Patterson

AI would be useless back in the “Mad Men” era. It couldn’t do what Don Draper did. No AI could pull off “It’s toasted.”

Loads of eggs in a basket

A single client

Beth Townsend Beth Townsend

It’s always great to have a steady supply of work when you’re freelance. If you have someone offering you 20-30 hours of steady work, you’re obviously going to take it.

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