Interviews

Overhead photos of runners on a track. Their shadows form an arrow shape.

Start where you are

Aniya Roslan Aniya Roslan

It’s normal to look at ambitious goals and feel daunted by the journey ahead. It’s also human to look at people and compare how you’re doing.

Man standing in front of high-rise buildings and brightly lite billboard adverts in Times Square, New York.

Good ads wear in, not out

Seb Mackay Seb Mackay

There’s this fallacy that, even if it’s working, an ad should only be run for a couple of months before audiences will get sick of it.

100 US dollar banknote

Venture capital is not runway

Lauren Howard Lauren Howard

Raising money doesn't alleviate pressure. It creates new pressure. It creates literally millions of dollars worth of pressure,

A mug next to a laptop. The mug has text on it readying "the future is female" and has red lipstick on it.

More women should control their own destiny

Effie Kanyua Effie Kanyua

We still have gender and ethnicity pay gaps, and women seem to burn out at a much higher rate.

A sea of grey hands coming up out of the ground fighting to emerge. Some have long nails or claws.

The road to hell is paved with good intentions

Brian Jung Brian Jung

I worked for a mobile tech start-up in San Diego in the early 2000s. This had some rockstar founders. I was part of their round one of hires.

a close up of a bunch of rainbow coloured lights

DEI is treated as a trend

Daynah Singh Daynah Singh

I said something in a fit of frustration that’s been rolling around in my mind ever since: DEI was made for us, but it's killing us.

Person sat in dark room on sofa with their head in their hands in despair

Happy people don’t wreck themselves

Sophie Lee Sophie Lee

Hundreds of pounds of gear a week, normalised by the ‘well, everyone else is doing it’ narrative.

Black android smartphone on orange surface

Sensationalism is destroying public discourse

Joan Westenberg Joan Westenberg

We need responsible journalism: thorough research, unbiased reporting, and a commitment to providing readers with meaningful insights.

selective focus photography of brass-colored microphone

Share experiences not advice

Joe Glover Joe Glover

It acknowledges a bit of humility but also nods to the biggest truth of them all: there are rarely silver bullets.

A metal sculpture of an arrow pointing skyward.

Growth, no matter what

Adriana Tica Adriana Tica

I nearly killed my digital marketing agency by onboarding the wrong clients. I fell for the stupid “growth or perish” mantra.

woman and man holding hands

Holding hands with the agency president

Kevin Lynch Kevin Lynch

I had been a copywriter in advertising for about three years by then, which was just long enough to know I didn’t belong in that room. 

Four clear glass bottles in dim light

Saatchi Kate and Addict Kate

Kate Smith Kate Smith

By all conventional measures, I was highly successful..but by 2004, I was struggling with addiction to alcohol.

Yellow toy ambulance on a white wooden bench.

It’s just media, we aren’t saving lives

Frankie Coia Frankie Coia

I’m a big believer that work ‘fuck ups’ shouldn’t be impacting your own personal wellbeing, so you should never be going home feeling anxious.

Person pulling down a white mask from their face.

Self deception

Omar Oakes Omar Oakes

What I fucked up was not being honest with myself. Self-deception is almost always the root cause of any big mistake.

Picture of a man in a suit jacket and blue hat with brown leather gloves and a leather brief case walking away down a London street.

D-list people and upsetting spies

Steve Price Steve Price

I’ve had some projects that have landed with a bang, but nothing close to nuclear. 

a person sitting on a couch with a box on their head

It took me 10 years to recover my confidence

George Tannenbaum George Tannenbaum

That job, getting fired, and eighteen months of failing to overcome mediocre work set me and my career back.

A pigeon sat on railings

Pigeonholed

Harry Lang Harry Lang

In the beginning, it was fun, but after a few jobs over a few years, the sheen faded, and I was… stuck. Pigeonholed.

Graffiti on a wall showing a little girl painting the words "Big dreams" over and over.

Selling dreams rather than deliverables

Atem Mbeboh Atem Mbeboh

Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.

Blonde women laying on a orange surface with half cut oranges around her.

Blonde PR girl of the week

Katrina Jackson Kat Jackson

I get very upset about how PR is portrayed, as glorified spin doctors or the glam, constantly partying consumer PR image.

Two people shaking hands.

Trusting people to run my agency

Adam Pritchard Adam Pritchard

When I realised that staff had lied, been lazy, and we were losing accounts left, right, and centre, it sent me into a spiral of anger...

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