1. Biggest mistake?

The biggest mistake I made by far was taking on a project I really shouldn’t have. I was somewhat dubious about it at the time, and in hindsight, I should have listened to my gut instinct.

Unfortunately, I can’t go into detail, but the project turned out to be pretty costly for the company, incredibly time-consuming, and worst of all, affected the morale of those team members involved, including myself.

There was no real ‘fix’ except to do what we agreed and see the project out until the end, learn from my mistake, and be more selective about the projects we take on.

Sure, the whole experience completely sucked, but there were so many takeaways and learning opportunities throughout – things that I would still be naive to if it wasn’t for this project – so in a way I’m grateful!

2. A lightbulb moment

When trying to win work in our early days, we poured most of our efforts into proving how great our work was and how creative/technical we were!

A lightbulb moment for me was the realisation that there’s so much more to winning new clients than a great portfolio of work. Most customers want to know what to expect from working with you: your processes, your team, customer relationship management, communication protocols, as well as the all-important outcomes.