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We worked so hard to stay behind the scenes that only businesses knew about us - not the consumers or fans. We wanted to avoid that kind of attention.

I didn’t realize it at first, but she wasn’t a fan of PR – or me. My first hint was that she decided that me and a selection of others in the department should do a 360 review. That would be fine, but it wasn’t part of the company’s review policy.

I found myself having to compete against agency peers on client teams and was often excluded from internal client meetings. This was not what I expected from the ‘pitch’, and I noticed other, more junior staff, being treated in the same way.

Biggest fuck up As a self-published author, my biggest marketing/advertising...

As a naturally anxious and introverted person, I used to say no to pretty much everything and I really felt like it held me back.