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It took me 10 years to recover my confidence
That job, getting fired, and eighteen months of failing to overcome mediocre work set me and my career back.
Selling dreams rather than deliverables
Buzzword-driven strategies that lack substance take away from creating value for clients through meaningful connections with their audience.
Blonde PR girl of the week
I get very upset about how PR is portrayed, as glorified spin doctors or the glam, constantly partying consumer PR image.
Trusting people to run my agency
When I realised that staff had lied, been lazy, and we were losing accounts left, right, and centre, it sent me into a spiral of anger...