As a client, you’d rather use sandpaper for loo roll whilst suffering a ferocious bout of stomach flu than sit through an afternoon of agency pitches.
People pay lip service to diversity, equity, and inclusion without thinking about intersectionality, anti-racism, anti-casteism, or decolonisation.
If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."
I should have tried to educate more people about agenda, marketing and seeing through it all to what lies beneath. To make up your own mind.
I’ve worked with creatives who’ll spend hours complaining about the brief, the deadline, the account handler, the client, the industry, other creatives and just about everything.
A little fuck-up on an empty plane that made me question myself led to a startup that’s still going strong nearly 20 years later.
I sometimes hear from people, “but we’re only hiring the best person for the job,” or “I couldn’t find any diverse talent”, as a reason to have a monoculture in the agency; it's painful.
This distorted view made me believe I needed to be successful by 21. Which lead to me taking bigger risks and making a lot of mistakes.
Twice in my journey, I took on businesses partners. I took an easy option to put more money into my business, and it bit me in the butt.
I'm scared because of what the people in these stories might say and what you might think of me. But putting it out there feels cathartic and unburdening.
On a personal front, I felt cheated, hurt, and maybe also lost a bit of faith in humanity because I really thought they’d offer to stay till there were results.
They convinced me I could do drama school after my university education, and I reluctantly allowed my combusting desire to be dampened.
Before long, we were having secret chats about what a creative agency for the new millennium might look like.
I understand the need to talk the same language as your audience but does it really have to come at the cost of our beautiful language?
The ones with zero self-awareness and who offer only disparaging critique of the latest creative work.
Juiced up on my own self-importance, I had an air of invincibility. I was untouchable.
It’s also a reminder to keep the “what if…?” spirit alive that tends to come more naturally in our youth.
The thing that angers me as a planner is having to spend so much of my time justifying why people should invest money in their brand.
I've always worked in startups, and the "we're a family with a higher mission" attitude often leads to a lack of personal life and a complete lack of balance.
We need to learn how to respond, rather than react to other people online.