This was our first project for a huge household brand. I saw our hard work closing the deal, and my financial projections disappear in front of my eyes.
If you work in marketing or advertising, you're surrounded by opinions. Some people don't like green in their logo. Some people don't like sentences beginning with "And" or "But."
I’ve worked with creatives who’ll spend hours complaining about the brief, the deadline, the account handler, the client, the industry, other creatives and just about everything.
I sometimes hear from people, “but we’re only hiring the best person for the job,” or “I couldn’t find any diverse talent”, as a reason to have a monoculture in the agency; it's painful.
This was our first project for a huge household brand. I saw our hard work closing the deal, and my financial projections disappear in front of my eyes.
I was summoned to London to see the sales director. I knew I hadn’t royally screwed up, but when you’re dealing with a hairdryer of a human, you never know.